New Delhi, India— DigiMRO, India’s leading distributor of multi-brand low-voltage CCTV, fire alarm, intrusion alarm, access control, and audio-video solutions, is the successor of ADI Global’s distribution business, after its acquisition by its parent company, Moglix, in October 2022. Today, DigiMRO has continued to serve the same network of system integrators, installers, and resellers in India, carrying forward a legacy.
From ADI Global to DigiMRO: A Rs325 Crore Acquisition of India’s Reputed Distribution Business
ADI Global operated worldwide as a reliable wholesale distributor of low-voltage security, professional AV, and fire safety solutions. Serving as a contractor and installer across more than 190 locations worldwide, the brand earned a name for itself under parent Resideo Technologies Inc. ADI built a strong presence in India, offering state-of-the-art video surveillance, access control, fire alarm, intrusion, and home automation products, simplifying bulk sourcing for system integrators.
In October 2022, Moglix, a leading B2B ecommerce and digital supply chain company, acquired ADI Global’s India distribution business in an all-cash transaction, reported to be valued at Rs325 crore. (Times of India, The Economic Times – BrandEquity) The deal resulted in the incorporation of a legal entity, DigiMRO Distribution India Pvt Ltd, operating under the DigiMRO brand.
DigiMRO entering the market is not a new company trying to establish its roots. It is backed by Moglix’s digital-first supply chain infrastructure and a broader catalog strategy, strengthening its operational backbone and supplier relationships.
Enhanced Business Operations Under DigiMRO’s Guidance After The Acquisition
Since taking over ADI Global’s distribution business in India, DigiMRO has significantly upgraded operational and business strategies, going beyond the legacy:
- Digital Procurement System: A reliable digital platform for a simplified bulk ordering process of ELV systems for system integrators and resellers.
- Nationwide Availability and Logistics Coverage: Expanded its reach to 19,000 pincodes across India, going beyond ADI India’s branch-driven footprint.
- Larger Supply Chain: As a part of Moglix’s Industrial goods distribution network, DigiMRO shares the same logistics and sourcing capabilities.
- Category Expansion: Significantly expanded its core categories, serving the complete range of ELV systems to system integrators and resellers.
About DigiMRO
DigiMRO is the leading distributor of security and low-voltage products in India, offering a wide selection of trusted brands and reliable solutions. With over 18 years of industry experience, the company has built strong, long-term relationships with customers and supplier partners. Backed by knowledgeable professionals, DigiMRO provides value-added services and training to support business growth. As India’s No. 1 ELV product distributor, it operates through 16 branches, 14 sales outposts, 23 distribution centers, 15 training centers, and serves 20,000+ registered system integrators.
